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Virgile Rault

Virgile Rault

Digital Transformation Consultant

Business Development
Consulting
Digital Learning Management
User Experience
Project Management
Consultant Available
After more than 10 years of international business development in the digital sphere (E-commerce + Adtech), I've completed my work background with new experiences: digital marketing consulting in the wine and spirits field followed by a bootcamp to learn how to code in Javascript.
Out of this experimentation phase, I've really enjoyed tackling digital learning and transformation stakes. I am willing to help further companies with digitalization projects involving customer-relationship, consulting and technical skills.
  • Mission: I help prestigious wine makers to better manage their online reputation. Approach is to make client's communication more efficient and more identifiable thanks to social digital media metrics. I back the founder of My Balthazar with two focus:
    1. Auditing client's digital maturity level
    2. Recommendations to drive client with the management of their own online presence
  • Actions : - Preparation of sales proposal
    • Co-conception of the methodology for audit and recommendations
    • Work on deliverables meant for clients
    • Content focused on key topics 1) Tools & data 2) Audience analysis 3) Organisation and posting habits 4) Brand positioning
  • Results: - Increase in clients publications's reach (+80% more followers) and users' engagement (+30% more interactions)
    • Better brand positioning with story-telling features adapted on each social platforms
Learn more
    • Mission: help the company to turn from an advertising technology provider into a new media trading operator, able to sell real-time and highly targeted online audiences
    • Goal: structure and sell the first EU media-trading platform towards programmatic media buyers
  • Actions:
    • Recruitment of 150 media-buying platforms such as Google, Criteo, Appnexus
    • Project management responsibilities to deliver a successful advertising cycle for our media-buyers: coordination with legal, operations, finance, quality, and supply teams to ensure cohesion and effective launch strategy
      Two main focus of execution in this fast-growing environment:
    • Internal. Structure and build a scalable business unit by recruiting 10 new talents: Yield Management, Media-Trading and Quality & Fraud Team
    • External. Ensure the best visibility towards our media-buying partners through major adtech events in Europe and in the US
  • Results: gross sales volume increase from 0 to €75 million within 5 years, accounting more than 50 % of our overall annual revenues
Learn more
  • 2011- 2012: Digital Commerce Factory - Pre Sales E-commerce Consultant
  • Qualification of brands and retailers' needs in terms of e-commerce strategy. Pre-sales work to sell e-commerce consulting missions with a staff of 10 consultants expert in terms of
    Audit & Strategy / E-commerce - E-CRM & Shopping Experience
  • 2008 - 2011: Pixmania - Business Developper Germany - E-commerce Marketplace
  • Recruitment of 50 German merchants to extend Pixmania's product catalog to new categories such as DIY, Toys, and Home Appliance. Average annual gross turnover of the best vendors: € 500,000
  • 2007- 2008: Criteo - Business Developper UK/FR
  • I am responsible to sell a real-time customized product catalog recommendation engine to online retailers in France and in the UK. This product is meant to increase the average basket by pushing better cross-selling products towards the end-user.

Digital Learning Management

Learn Assembly

Since April 2020
6 weeks online training to learn the basics of digital learning management: insights of the learning management tech eco-system, user experience, project management, tools and softs skills of the digital learning manager
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Full-Stack Developper Web & Mobile / React - Javascript

Le Reacteur - Paris

April 2019 to June 2019
2 months bootcamp to learn the essentials of web and mobile programming
The learning content revolves around the JavaScript basics and React/Native frameworks
Learn more

Exchange Program

WHU - Otto-Beisheim - Coblence - Top 3 of German Business Schools*

January 2006 to December 2006
  1. Upgrading my German language skills
  2. 6 months training in private equity fund in Munich focused on German mid-caps
    *According to the Financial Times
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Master in General Management

Kedge Business School Bordeaux

September 2002 to 2005
Admitted after 2 years of preparatory school in Paris
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Skills

Languages Skills

  • French (Native)
  • English (Fluent)
  • German (Fluent)
  • Portuguese (Intermediary)

Technology Skills

  • Presentation: PowerPoint
  • Project Management: Trello, Jira, Asana, Notion
  • Data Crunching: Metamarkets
  • CRM: Sales Force
  • CMS: Wordpress, Elementor

Soft Skills

  • Empathy, good interpersonal skills
  • Adaptability

Career Driving Forces

  • Constant learning attitude
  • Meet and work with inspiring personalities
  • 2006 - 2007 : launch of a social network meant for train passengers
  • Kedge Alumni Association 2012
    Interviews of graduates through a Wordpress blog
    Vice-Président position
  • South West of France - Bordeaux area
  • Portugal - Lisbon area / Brazil & Cape Verde
  • Venice, Italy - Biennales
  • Surf, Kitesurf
  • Beach & Volley-ball for more than 15 years
  • Wine-Tasting (WSET 2 & French Wine Scholar)